DEMETER

PITCH BLACK INDUSTRIES - SYDNEY

$30,000 WEBSITE.
$440.

Agencies bill thirty thousand for a website. Demeter builds the same result for four hundred and forty. Flat. One time. You keep the code, the domain, and your dignity.

No subscription. No retainers. No discovery phase. The discovery phase is you reading this page.

01 - THE RECEIPT

WHAT A $30,000 AGENCY BILLS

Here is the invoice they will not show you until after the mood board. Line by line. Then ours.

THE AGENCY INVOICE

  • Discovery workshop (you explain your business to people billing you to learn it)$4,000
  • Stakeholder interviews (three meetings to confirm you want a website)$2,500
  • Mood board (a Pinterest board they made in an hour)$1,800
  • UX wireframes (grey boxes with your name on them)$3,500
  • Brand strategy (they ask about your values, then write down what you said)$4,500
  • Design system (they name your buttons "primary" and "secondary")$2,500
  • Custom development (a WordPress theme with three plugins)$6,000
  • Copywriting (150 words a page, billed by the syllable)$2,000
  • SEO setup (they install an SEO plugin and call it strategy)$1,200
  • Project management (the person who forwards your emails to the person)$1,500
  • Revision rounds (you will never actually use)$500
  • TOTAL$30,000

Plus a 12-month retainer you agreed to somewhere in the fine print.

THE DEMETER INVOICE

  • DesignIncluded
  • BuildIncluded
  • CopyIncluded
  • Hosting (first year)Included
  • MaintenanceIncluded
  • TidyingIncluded
  • RestructuringIncluded
  • SEOIncluded
  • TOTAL$440

We charge for the website. Agencies charge for everything except the website.

02 - THE MATH

ONE THOUSAND WEBSITES

Say you make 1,000 websites in your lifetime. It is not that many. Some of you will make more. Here is what that costs.

WEBSITES IN YOUR LIFEAGENCY AT $30,000 EACHDEMETER UNLIMITED
1$30,000$800
2$60,000$800
3$90,000$800
10$300,000$800
100$3,000,000$800
1,000$30,000,000$800

YOUR SAVINGS AT 1,000 SITES

$29,999,200

THE BUY-TWO ANGLE

Buy just two sites from an agency and you have spent $60,000. For $800, Demeter does every site you will ever make. The first two agency invoices pay for Demeter seventy-five times over.

Our calculator has the same confidence as a property feasibility study. Coincidentally, it is also the same calculator.

$29,999,200 will buy you a house, a boat, and a second opinion on both. The $800 plan is cheaper than the agency's mood board.

03 - DEMETER HERSELF

THE AI THAT MAKES THE WEBSITES

Buy three websites and she gives you a copy of herself. Your own AI website maker. Unlimited websites for life. This is the part agencies will tell you is impossible, right before they bill you for the meeting to discuss it.

DESIGN

She designs. Not templates. Not a theme with your name swapped in.

BUILD

She writes the code. Real code. You export it and host it anywhere.

COPY

She writes the words. In your voice, not in agency jargon.

HOSTING

She deploys it. Live, with a domain and SSL. Done.

MAINTENANCE

She keeps it running. Updates, fixes, security. Forever.

TIDYING

She tidies. You say "messy", it is no longer messy.

RESTRUCTURING

She rebuilds the whole thing when your business changes. It will.

SEO

She sets the meta, the structure, the speed. Then she never asks for an SEO retainer.

She is the entire agency. Without the receptionist, the account manager, the project manager, and the fourteen meetings.

She does not take holidays. She does not put you on hold. She does not hand your project to a junior designer and vanish to a pitch.

04 - PRICING

THREE WAYS IN

ONE

$440

one-time

  • One complete website
  • Design, build, copy, hosting, SEO
  • You own the code
  • No subscription, ever
BUY ONE →

UNLIMITED

$800

one-time

  • The maker only. No build labor.
  • Every website you will ever make
  • You own everything
  • Cheaper than the trio on purpose
BUY UNLIMITED →

Yes, unlimited costs less than the trio. We checked twice. The machine is cheaper than the things the machine made. That is called margin, and we are giving it to you.

05 - THE COMPARISON

AGENCY. FREELANCER. DEMETER.

AGENCYFREELANCERDEMETER
PRICE$30,000$3,000 - $8,000$440 / $800 unlimited
TIMELINE3 - 6 months4 - 8 weeksdays
MEETINGS~14~30
YOU OWN THE CODESometimesSometimesAlways
ONGOING COSTRetainerHourly$0
REVISIONSBilled"Out of scope"Unlimited
SUPPORT AT 3AMNoNoYes, and she is not annoyed

A freelancer is a person. Demeter is the same person, but she answers at 3am and never invoices you for "scope creep".

06 - FAQ

QUESTIONS YOU WILL ASK

IS THIS REAL?

Yes. Real site, real code, real hosting, real price. The only fake thing in this conversation is the agency's $30,000 invoice.

WHY SO CHEAP?

Because agencies bill you for meetings, and Demeter does not have meetings. She has output. The output is the thing you actually wanted.

CAN YOU REALLY DO MY SITE?

Yes. Send the brief. She builds it. You approve it. That is the entire process. There is no step four.

I ALREADY HAVE AN AGENCY.

Great. Add up what they have billed you for meetings this quarter. Then come back. We will be here, and we will not charge you to say hello.

DO I OWN THE CODE?

Yes. Export it, host it anywhere, never pay us again. The opposite of Framer, Wix and Durable, who keep your site hostage behind a monthly subscription.

WHAT IS THE CATCH?

There is not one. The catch is that we made the math too good and now our accountant is concerned about us.

HOW IS UNLIMITED $800?

Same reason a gym charges ten dollars a month. Most people build two sites. A few build two hundred. The math still works, and the math is not our accountant.

07 - THE LAST THING

$440. ONE TIME. KEEP THE CODE.

Buy three, get Demeter free, make websites forever. Or pay $30,000 and get a mood board. Your call.

BUY THE TRIO — GET DEMETER FREE →